Jessica Hische is amazing at lettering. I enjoyed her book ‘In Progress’ and it's packed with small tips and tricks.

I just tripped over this great small detail on her website. It’s not even on the page. But in the url:

Browser adress bar showing: jessicahische.is/awesome

This is her index page: jessicahische.is/awesome. I love the brag.


Browser adress bar showing: jessicahische.is/working
Browser adress bar showing: jessicahische.is/makinglogos
Browser adress bar showing: jessicahische.is/heretohelp

The last - and maybe the best. This is the url for her “About” page:

Browser adress bar showing: jessicahische.is/anoversharer

It’s so simple, an almost no-effect little detail. But it's great as a funny twist. And when you start noticing it you have to checking all the pages.